Online Marketing Competitive Intelligence Analysis
Workshop language: English
Lukas Mehnert
Lukas used to be a network administrator in Berlin, now he lives in and loves Brno. A self-described 'wannabe hacker' in his youth, he had a great passion for new tools, which eventually led him to the world of online marketing. He remains very passionate about tools that help people automate tasks. Today, he is working as an Online Campaign Manager for Kentico and is not only dealing with PPC campaigns, SEO and Online campaigns but also spying on his competition. If you want to know which free and paid tools YOU can use to do the same, then you have to get yourself a seat at Lukas’s workshop!
What will you learn?
Discover your competitors—get to know their strength and weaknesses, campaigns, tactics and traffic sources. Analyze what works for them and how they target their audience.
Why attend?
Because you want to learn all about your global competitors—what works for them and what doesn‘t!
Take a peek behind the scenes and get some inside knowledge about your competitors
You will learn which free and paid tools can help you to analyze your competitors
Save your budgets by discovering where your competitors are burning theirs
See what messaging style and creative direction your competitors are using
Workshops from the morning block
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