CRO research – from zero to a solid A/B test

Workshop language: English

Ondřej Ilinčev


Ondrej has been doing CRO pretty much since the last century. He spends one month per year writing articles and two months studying the subject matter so he knows quite a few things about it. He combines data and research with psychology and human behaviour, so that his suggestions lead to better sites and improved businesses. He is now preparing for a black belt in jiu-jitsu and he knows how to kick ass.


What will you learn?

You will learn how to do conversion optimization research quickly, efficiently and come up with testing ideas that have a high chance of improving your business (profit, revenue). Find out what works, and what doesn't before you lose money & time on prototyping, design or implementation.

Other information

Workshop is aimed towards those who would like to start with A/B testing or CRO – online marketers, data analysts and UX designers. You should know how to use Google Analytics, also you should definitely have a laptop and a website to analyse.

Why attend?


Discover exactly what you need to test and improve on key pages

Learn proven techniques that influence your visitors to buy

Focus on useful tools and processes that impact your business

Learn a step-by-step system that increases the overall conversion on a site

Impact your business revenue without increasing your marketing budget

Workshops from the morning block


We thank our partners

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Would you like to become a partner of this year’s Festival? Write to us at info@marketingfestival.cz

Marketing Festival s.r.o.
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