R for Google Analytics
Workshop language: English
Richard Fergie
A top analyst and expert on PPC advertising, Richard graduated in mathematics at Oxford – a scientist in the PPC discipline if you will. Currently consulting for E-analytica, he has worked for numerous clients, for instance in his time with the prestigious Forward 3D agency. Take a look at some of his articles or presentations; it just doesn't get any more professional!
What will you learn?
Everyone's constantly looking for ways to speed up the boring bit of reporting so that more time can be spent on all the interesting bits. The Google Analytics API combined with the R programming language offers a flexible way to produce nice looking reports in a semi-automated way. R can also be used to build sophisticated forecasting models which can be combined with these reports to automatically produce a view of what has happened in the past and a prediction for the future.
Why attend?
A brief introduction to R
The Google Analytics API
Producing beautiful charts with ggplot
Building and evaluating forecasts
Reproducible research and knitr
Bringing all of the above together
Workshops from the afternoon block
We thank our partners
In cooperation with:
Would you like to become a partner of this year’s Festival? Write to us at info@marketingfestival.cz
© 2016 Marketing Festival s.r.o.
