Data Integrity – Data Segmentation – Action!
Workshop language: English
Russell McAthy
Russell McAthy is CEO of CUBED - a marketing attribution platform changing the way brands understand the value of their marketing. Previously, he was an enterprise marketing consultant working with global brands on how to improve their marketing activity. Russel will be joined by Jac Priestland, who heads up the client facing data and insight team at Yard. He works with the team to implement web analytics, improve web site performance, and seek to solve problems that are traditionally impossible or impractical without use of a Tag Management System.
What will you learn?
Jac and Russ will explain how important it is to not just capture analytics data but also ensure its integrity is the highest possible. You'll also learn how to efficiently use this data to create segments and then how attribution helps you target future customers in the most efficient way.
Other information
This workshop is primarily for CMO's, Marketing Managers, Marketing Analysts or Channel Managers.
Why attend?
If you're concerned about your analytics data integrity
If your business or clients need to use data more efficiently to target their consumers
If you don't understand the true attribution of your value to customers
Workshops from the afternoon block
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