The bigger the business, the bigger the SEO challenge

SEO

SEO as a standalone effort is only 3 years old at O2 Telefonica. While there have been major and minor wins, there have also been challenges typical to a large corporate that will serve as a good learning experience as more businesses build their own internal SEO teams.

Colin Woon

Head of SEO, O2 (Telefónica UK)

Colin heads the SEO team of British Telefónica O2, and in his first year there he boosted their organic search traffic by 130%. He has over 8 years of experience in strategic planning and executing long-term SEO strategies on both the consumer and B2B markets.

During the previous Festivals, many freelance or agency-based SEO experts shared their views and techniques. This year, we've decided to show this discipline from a different perspective. See what challenges the in-house SEO team at O2 Telefonica and how they try to overcome them.

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The bigger the business, the bigger the SEO challenge

SEO as a standalone effort is only 3 years old at O2 Telefonica. While there have been major and minor wins, there have also been challenges typical to a large corporate that will serve as a good learning experience as more businesses build their own internal SEO teams.

Colin Woon

During the previous Festivals, many freelance or agency-based SEO experts shared their views and techniques. This year, we've decided to show this discipline from a different perspective. See what challenges the in-house SEO team at O2 Telefonica and how they try to overcome them.

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