How The Future of Retail is Like Professional Sports

Data Strategic Web analytics

In his talk, Kevin will discuss the many ways modern retail may be taking the path of a Professional Sports team. Specifically, Kevin will talk about the importance of New Merchandise (Player Development), New Customers (Fans), Customer Experience (Stadium Experience). He will also explain and compare the various tactics that will enable your business to thrive, regardless of whether it's retail or e-commerce.

Kevin Hillstrom


30 years of experience in customer analytics and one of the most popular blogs in the discipline. “Keep your analytics simple” – that’s Kevin’s motto. And there’s no better qualified person to reveal how to do it for you.

There are many reasons why I've wanted Kevin to speak at Marketing Festival for quite some time now, but his sharp attitude towards all the senseless bullshit in marketing strikes me as the most important. I guess you really can't beat 30 years of experience...

Marketing Festival s.r.o.
Renneská třída 393/12
639 00 BRNO - Štýřice

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